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Welcome in the Teddy eShop of HERMANN-Coburg

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Teddy bears are a hobby that will be even more beautiful, informative and lively with this online store. Benefit first-hand from the skills, the wealth of experience and the design ideas of a nearly 100-year-old teddy bear manufactory whose knowledge has been passed on from generation to generation.

The Teddybärenfabrikation of HERMANN toys goes back to Max Hermann, who made as early as 1913 so over 100 years ago with his brother Artur and his sister Adelheid Teddybears. In 1920, Max Hermann founded his own little teddy bear factory in Neufang near Sonneberg.

Today, the collection includes more than 400 limited edition models, unique pieces and unique items made from the highest quality materials such as mohair or alpaca.

Especially the traditional art of excelsior stuffing is maintained in Coburg-Cortendorf. HERMANN-Coburg is one of the very few manufacturers of teddy bears who master the stuffing with wood wool in a professional way.


Golden George 2023

Golden George 2023
Lifetime Achievement Award
für Hermann-Spielwaren

HERMANN-Spielwaren in der Wikipedia

HERMANN-Spielwaren at Wikipedia

The by HERMANN-Coburg

Bear-loving teddy friends, serious teddy collectors and enthusiastic teddy enthusiasts from all over the world and every age buy here.

Why you find here what you are looking for!


  • You buy directly from the manufacturer ex works
  • Over 400 teddy bears from classical to avant-garde by HERMANN from Coburg, all limited editions of the collection and additionally unique pieces, factory samples and individual pieces
  • Teddy clothing and accessories
  • Extensive restoration assortment for antique bears and stuffed animals
  • Rich craft area for your own creativity